The Calder Guitar Case Story Ch 2 LA and Cardboard
Dec 03 THINKING BIG - CAN BE EXPENSIVE (Part 1)
Now I needed a product designer to make it something that would work. Always one to go to the top I decided only IDEO the world's best know industial design company would do. Luckily Mat Hunter the designer who was sent my initial letter was in the company band and he was intrigued enough to take a meeting with this guy from Devon who didn't even have a company. Mat was great and encouraging but he pointed out that IDEO is not only the best known but also THE MOST EXPENSIVE.
Jan 03 WHERE'S THE COMPETITION? FLYING TO LA.
Hours Googling - nothing there - all cases look the same. So to NAMM in LA the biggest music products fair in the US. No serious competion to be found - just lots of DULL CASES.
Jan 03 THE GUITAR - AN ALL AMERICAN ICON
What hit me at NAMM was just how much the guitar was part of American culture. And seeing this car and this truck ...
oh this Calder case must be made in America - it must be as American as a Strat or a Les Paul ... and not just made in America - DESIGNED IN AMERICA...
Feb 03 WHEN IN DOUBT MAKE IT IN CARDBOARD
I had to see if this idea of mine worked in 3D - so a wet afternoon and lot of cardboard and Duck tape and... look what I made ma...
MORE SOON
categories: early development
Calder blog homepage
Calder website homepage
Now I needed a product designer to make it something that would work. Always one to go to the top I decided only IDEO the world's best know industial design company would do. Luckily Mat Hunter the designer who was sent my initial letter was in the company band and he was intrigued enough to take a meeting with this guy from Devon who didn't even have a company. Mat was great and encouraging but he pointed out that IDEO is not only the best known but also THE MOST EXPENSIVE.
Jan 03 WHERE'S THE COMPETITION? FLYING TO LA.
Hours Googling - nothing there - all cases look the same. So to NAMM in LA the biggest music products fair in the US. No serious competion to be found - just lots of DULL CASES.
Jan 03 THE GUITAR - AN ALL AMERICAN ICON
What hit me at NAMM was just how much the guitar was part of American culture. And seeing this car and this truck ...
oh this Calder case must be made in America - it must be as American as a Strat or a Les Paul ... and not just made in America - DESIGNED IN AMERICA...
Feb 03 WHEN IN DOUBT MAKE IT IN CARDBOARD
I had to see if this idea of mine worked in 3D - so a wet afternoon and lot of cardboard and Duck tape and... look what I made ma...
MORE SOON
categories: early development
Calder blog homepage
Calder website homepage
posted by Nick CC at
11:04 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home