Calder Guitar Case Story Ch 11 New Logo Development
Sept 04
Asked my friend and whizz designer Matt Wiessler if he would help with the design of website and take a fresh look at the logo.
After a couple of weeks he came round and spread different logos over the floor of my sitting room saying 'tell which you like....' Hard choice - here are some of those I liked most...at first sight.
Matt then said 'ok let me tell you which is one I think you should have...' and picked up this sheet.
Matt said he wanted this one cos it was just unlike any other logo - outside of the comfort zone. Once I got the idea I liked it a lot. Many hours of Matt fine tweaking the balance of the logo and the text and here is the final thing.
category: early development
Calder blog homepage
Calder website homepage
Asked my friend and whizz designer Matt Wiessler if he would help with the design of website and take a fresh look at the logo.
After a couple of weeks he came round and spread different logos over the floor of my sitting room saying 'tell which you like....' Hard choice - here are some of those I liked most...at first sight.
Matt then said 'ok let me tell you which is one I think you should have...' and picked up this sheet.
Matt said he wanted this one cos it was just unlike any other logo - outside of the comfort zone. Once I got the idea I liked it a lot. Many hours of Matt fine tweaking the balance of the logo and the text and here is the final thing.
category: early development
Calder blog homepage
Calder website homepage
posted by Nick CC at
5:49 PM
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